The New York Times reported a few days ago that Chipotle has completed phasing out GMOs from its menu, making it the first national fast-food chain to do so. According to the Talking Point Memo, the Denver-based chain had already been using mostly non-GMO ingredients, but was working on making final changes to its tortillas. The Food and Drug Administration maintains that GMOs are safe, and most of the country’s corn and soybean crops are genetically modified to have certain traits like resistance to herbicides and plant diseases.
In recent years, however, activists have been calling for regulations that require labeling for foods that contain genetically modified ingredients. Many companies have responded to such concerns; Whole Foods has said all products in its stores that contain genetically modified ingredient will be labeled as such by 2018.
Chipotle Co-CEO Steve Ells has said in the past that the company felt it was best not to use GMOs given the “lack of consensus” about their effects.
On its website Monday, Chipotle said it was “G-M-Over It.”
Chipotle Mexican Grill, which has around 1,800 locations, has enjoyed strong sales growth in recent years in part by defining itself as a more wholesome alternative to traditional fast-food chains. On a page explaining the completion of its transition away from genetically modified ingredients, for instance, the company cited “fast food” under an image of a burger as an example of where people might encounter GMOs.
In January, Chipotle also said it would stop serving pork in about a third of its restaurants after finding one of its suppliers violated its animal welfare standards. The company said it doesn’t expect the pork shortage to be fully resolved until late this year.